Digital Business Cards

While ink on paper business cards are great for marketing, they aren't so great for making your contact information accessible on your prospect's pda or email program. When your prospect gets back to the office, chances are that your business card ends up in a pile with dozens of other cards to be entered into the computer "someday". You don't want to wait for that day, you want to be in your prospect's contact list today.

Enter rolobiz.com. This clever little startup will turn your business card into a vCard, which is a common format for transferring contact information electronically. This format is supported by almost all major email and contact management applications, including Outlook, Palm, Thunderbird and Mail.app. All you have to do is register, enter your contact information, and print a link to this information on your business card. When your prospect types the web address for your vCard into their web browser, they will get a file that should be opened and automatically loaded by their contact manager of choice.

To see an example of how this works visit my rolobiz card (note: information is fake). This link will download the vCard immediately. Your card can also be viewed online as well. I don't know why someone would need to do that, but the function is available. You are able to create as many business cards as you have businesses. If you have 3 or 4 small enterprises running at the same time, you can have a unique vCard for each one.

Allowing someone to easily grab your contact information electronically is one of those little things that will make you stand out from your competition. The easier you make it for prospects to contact you, the more likely they will remember you when they need your services. Give rolobiz a try. Signing up is easy and free, and it takes just moments to create an electronic card.

(I am not affiliated with rolobiz in any way, just impressed with their unique solution.)